Which Tools Do You Use For Link Building?

Which Tools Do You Use For Link Building?

Link building for long-term gains can be pretty tricky. Even with the abundance of information out there on the subject, your efforts and activities may seem overwhelming, as quality link building requires patience, diligence, and an outstanding ability to organize information.

1. SEOBook’s SEO Toolbar

Not only is this a must-have for link building, but it’s also a necessary tool for anyone in SEO, period. The SEOBook SEO Toolbar shows you a number of statistics relevant to SEO, such as competitive information, number of directory listings, access to the whois.com listing for the site, and page rank.

Each of these metrics will help you qualify and prioritize your potential link opportunities so that you can be sure that you get links from sites that will pass on more link juice to your site. Not to mention, the toolbar is an extension for Firefox and just sits at the top of your browser, so it’s right at your fingertips.


2. Blogger Link Up

Before you can reap the benefits of Blogger Link-Up, you’ll have to go to the site and sign up. Once you do that, you’ll receive three emails a week listing those in need of guest posts as well as those who have guest posts available.

The entries in Blogger Link-Up include information such as website URL, email address of the point of contact, guest posting guidelines, and whether or not the site accepts guest posts that have been previously published.

From there, you’ll want to use the SEO Toolbar to qualify the ones that pique your interest to be sure that links from that site will help your own.


3. MyBlogGuest

MyBlogGuest is a website that is similar to Blogger Link-Up in that it serves to connect those who need content for their blogs or websites with those who write content. Personally, I have had better luck with Blogger Link-Up than I have with MyBlogGuest, but that could just be because the industries in which I’m trying to form relationships and link build are just not as prominent on MyBlogGuest.

I wouldn’t discount this website before giving it a try – you might enjoy a lot more success with it than I have. I know my colleagues have, which is why I couldn’t omit it from this post.


4. Marketo Sales Connect

Have you ever been browsing a site and can’t find a contact form, email address, or any contact information to save your life? If so, you should give Marketo Sales Connect a whirl.

Marketo Sales Connect is a Google Chrome extension that integrates with your Gmail and helps you find email addresses, if they exist, on whatever website you’re currently browsing. It also gives you information on what is happening after you hit “send”, whether that means the email is being viewed, passed around, etc. In addition, it allows you to A/B test your messaging to see which is getting a higher response rate.


5. Streak

Streak is another Google Chrome extension that integrates with your Gmail to help you manage your reach out flawlessly. With Streak, you can create a custom pipeline that allows you to track every person and/or site you have contacted and wherein the pipeline they are.

With one glance, you can know exactly how many people you have contacted, are in negotiations with, have committed to sending a guest post, have published your guest post, or have declined to work with you.

Oh, and you can also create email templates and assign them to specific pipelines. This is super helpful once you’ve discovered which reach outs have the highest success rate.


7. Ahrefs

Ahrefs allows you to perform backlink analyses on any website your heart desires, whether it’s your website or your competitors. We also use Ahrefs to run backlink reports on competitors and then pursue getting links from those sites that our competitors already have links from – as long as they’re relevant and not spammy.



Quality link building is more than tricks, it’s being patient and organizing your efforts as you work to build sustainable online relationships. These link-building tools are here to make your endeavors as efficient and easy as possible.