To correctly define your starting point, you must understand that the most important thing you can do is focus on a single goal.
Cluttering the screen with too many options can often be counterproductive. When your prospective client already knows what she wants, then you should lead the user to realize the sale.
Displaying too much information can frustrate a user and result in a delay or abandonment of their search.
Once users are interested, you will always have time to display more information.
Once users select what they want you can offer more information, but always respecting each step.
2. Do not try to save on design.
Companies often fail to prioritize the design, opting to spend the majority of their time on the functionality of the app or website.
Functionality should be the top priority for any project. However, if you are dedicated to improving your conversion process then there should be a strong emphasis on design.
The perfect picture can summarize a thousand words.
The investment in the design is almost.
It is essential to reduce the content and show only the most basic information.
By “design”, we are not only talking about images, logos, colors, among others but also about the structured design and the professional design of the mobile software.
3. Monitor Conversions and Continue Improving
The work does not end with the implementation of the mobile site. Launching a mobile app or website is only the beginning.
Companies have a tendency to visualize and implement a sales process then assume that all users will perfectly interpret it. This is not correct. Once the development is complete, you should begin to measure outcomes. Only the hard data will teach us if there is something to improve.
A / B testing can also be applied in this new context. With some time and testing, you realized that the more information you took out of the screen the better was the result!
If you get tired of measuring and improving your mobile development–considering it grows and develops fast in the market—then your competition will defeat you.