Return On Investment of 3233% | Luxury Construction Company

£ 17.66

Average Cost Per Google Lead.

35 %

Increase in Website Conversion Rate.

3,233 %

Return on Investment From Our Campaigns.

Return On Investment of 3233% | Luxury Construction Company

The Challenge

A luxury construction company was experience difficulty managing their own Facebook Campaigns in-house and after little success and $1,000s of wasted spend – they needed a more reliable solution. During our initial analysis, we identified three key challenges;

Solution

The luxury construction company wanted to work with an agency that was results-driven and efficient. Marketing Addiction was appointed due to our extensive experience of Facebook Advertising and our innovative audience targeting techniques which meant they could reach the right customers at the right cost.

To address the challenges we identified, we set upon extensively researching the target audience, we recognized that the majority would only purchase a new kitchen or fitted bedroom several times within their entire life and in the run-up to Christmas, these big-ticket items dropped massively on their priority list.

 

To overcome this, we took inspiration from the Harvey Nichols 2013 Christmas Campaign, ‘Sorry I Spent It On Myself’ which highlighted the aspect of treating yourself at Christmas time. This coincided with the various finance options our client offered which meant that customers would only need to place a deposit in order to secure their dream kitchen or bedroom.

Subsequently, our client wanted to ensure the customers which were inquiring were close to or ready to purchase. In order to achieve this, we explored the range of targeting options that are available on the Facebook Ad Platform and we identified several traits that were applicable for example Parents (All Ages).

The Results

Since working with our client, we have: