Overall Return On Investment From Our Ad Campaigns.
Reduction In The Cost Per Conversion.
The Average Cost Per Facebook Conversion.
Overall Return On Investment From Our Ad Campaigns.
A legal support company was searching for a new performance marketing partner after getting subpar results from a previous company. The customer experience the previous company provided was lacking, which had resulted in complaints.
During our initial analysis, we identified further challenges which we believe were contributing to a high lead cost from poor advertising to a general lack of an online presence. Therefore, the company had a strong desire to drive volume and efficiency in a highly competitive market.
Marketing Addiction was appointed due to our full-service offering and our extensive knowledge across the Facebook & Google Advertising platforms
To address the challenges we identified, we focused on analyzing, researching, and planning how to best target a niche audience from their interests/behaviors to their demographics. Alongside this process, we implemented a series of A/B tests which allowed us to test our theories and work out what worked and what didn’t work on the Facebook Ad Platform.
These A/B tests identified that imagery played a big factor in the cost per lead. By using ‘realistic’ and ‘identifiable’ images, the adverts were more appealing which allowed the cost per lead to drop by double-digit figures.
Subsequently, as part of the brief, the company was keen to remain at the forefront of their customers’ minds when they left the Facebook Platform. Therefore, we implemented a Google PPC Campaign to capture leads during the initial research process. In a highly competitive market where the CPC (Cost-Per-Click) can be as high as $100, high converting landing pages was key.
Since working with the company, we have: