Increased the Number of Conversions by 1250% | Co-Working Space Company

$2,000

Saved in Wasted PPC Spend.

108%

Increase in Website Conversion Rate.

87%

Reduction in the Cost Per Conversion

Increased the Number of Conversions by 1250% | Co-Working Space Company

The Challenge

A luxury co-working space was experience difficulties getting visitors to convert into leads which meant that a significant amount of money was being spent without any ROI being generated. Therefore, with being a relatively new co-working space, our client’s challenge was to build brand awareness in local areas and generate a regular stream of online inquiries.

Solution

The company was keen to work with an agency that could deliver a fresh approach whilst ensuring the campaign complemented their other digital avenues.

Marketing Addiction was appointed due to our extensive knowledge of conversion rate optimization and our ability to closely track campaigns to determine when and where there are opportunities for further optimization.

The key to the success of this activity was a fresh pair of eyes. With an extensive planning process undertaken, we realized the existing campaign was asking ‘too much’ of the visitors before they were given the information they were looking for. Taking this information into account, we redesigned the landing pages to make them more user-friendly and less ‘salesy’.

By focusing on areas where we could add the most value and digital experience, we were able to create a strong relationship which has allowed us to support the business with their other digital avenues such as Email MarketingContent Marketing, and Paid Social Media activity. 

The Results

Since working with Signature Works, we have: