Increased Lead Volume By 179% | Leading Hair Transplant Clinic

179%

Increase in the volume of leads from Google Ads.

61%

Reduction in the cost per conversion via Facebook Ads.

1.94 %

Increase in the Landing Page conversion rate from Google Ads.

Increased Lead Volume By 179% | Leading Hair Transplant Clinic

The Challenge

A hair transplant clinic was experiencing difficulty implementing a consistent marketing strategy and thus their previous campaigns were not delivering the results they wanted. 

Solution

In order to solidify the clinic as a brand, a consistent marketing strategy needed to be put in place to successfully achieve worthwhile results. The clinic wanted to work with an agency that could systematically provide structure to their campaigns while still presenting a much needed creative flair. Marketing Addiction worked closely with the clinic to triumph in achieving their business goals in a flexible and transparent nature. 

To address the challenges we identified, we initially began with Google, removing the previous low-achieving campaigns and replacing them with location-targeted campaigns that were closely monitored to routinely improve performance. Furthermore, we created location-specific landing pages and implemented A/B tests which allowed us to test different structures and layouts to improve the conversion rate and deliver the highest results. 

Adjacent to Google, we turned our focus to Facebook, introducing regular new ad creative which focused on the user’s pain points like price. Similarly, using the advanced Facebook targeting techniques, we were able to reach potential new customers who previously wouldn’t have been on the clinic’s radar. Examples of successful audiences included Lookalike audiences with our most successful being a 4% – 7% range. Additionally, interest-based targeting has worked particularly well for the clinic – we know that a high-value item like a hair transplant is something which the audience is going to consider and research extensively so by delivering targeted ads to people in the right place, at the right time, we managed to achieve a reduction in the cost per conversion by 61% whilst increasing the volume of leads by 26.1%.

As an agency, we believe in doing more than that of which is simply assigned. We go above and beyond to deliver the very best results for our clients – assisting them in other areas, such as website development, PR, and photography.

The Results

Since working with the clinic, we have: