Our client was keen to work with an agency that would be invested in its overall vision and could see what their team was trying to achieve. Marketing Addiction was appointed for this reason but more importantly, it was due to our personal approach and our ability to provide a full service from Google Ads to Email Marketing, allowing our client to focus on what they enjoyed – helping women improve their lives.
The key to the success of this relationship was Communication. After undertaking a half-day initial strategy session, we began to understand who the ideal target audience of our client was, who their competitors were, and what they were looking to achieve. Taking this information into account, we then set upon creating, managing, and optimizing a cross channel digital advertising campaign spanning, Google Ads, Facebook, and Email Marketing.